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Everyone has their favorite map or directions application. Mine is Google Maps, which I use whether I'm walking, driving, biking, or taking public transportation.
What's special about their mobile website is that it's virtually indistinguishable from their downloadable mobile app.
The screenshots below are taken of their mobile website, but if you're familiar at all with the app, you'll notice they look exactly the same. Not only is the appearance identical, but the mobile website has the speed and functionality of the app.
Typeform is a Barcelona-based tech company with one simple mission: to "make forms awesome. But for mobile users, they recognized that complex design components like video and animations could significantly affect page load time , among other difficulties.
That's why they actually removed many of them -- which decluttered the site and simplified the overall mobile experience.
The mobile website is a simpler version of their desktop website, and it's still beautifully designed.
Take note of the large buttons on their menu page -- perfect for tapping with your finger on a mobile screen. Etsy is an ecommerce website where people can buy and sell vintage or handmade items.
Most buyers who visit Etsy's website are there to do one of two things: Either they're searching for a specific item, or they're browsing items in categories that interest them.
The mobile website caters to both types of visitors from the very beginning. When you first go to their mobile website, you're greeted with an option to search for specific items, shops, or categories.
Immediately below the search bar are thumbnail images of trending items that showcase some of the most popular things you can buy on Etsy.
Mobile users can view these trending items in a collage format, and the images are big enough for them to easily tap with their finger.
This is the personal website of Adrian Zumbrunnen, a UX designer, writer, and speaker. When you visit his website, you'll notice right away there's something very unique about it: It's a conversational website.
It almost looks like a text message conversation you'd normally have on your phone -- including the ellipsis to show he's "typing. While the mobile and desktop experience are very similar, the desktop website feels like it was made primarily for mobile -- which could be the direction sites will go in the future.
And if you'd prefer not to engage in the conversation-like exchange, you can simply scroll down for details.
Elf on the Shelf is, relatively speaking, a fairly new Christmas tradition based on a children's book. If you're unfamiliar, the basic premise is this: The book tells the story of Santa's scout elves, who are sent by Santa to watch over children in their homes all over the world and report back to Santa.
Along with the book, parents can purchase an elf figurine, which they'll subtly place somewhere in their house where their kids can see it. Every night leading up to Christmas, parents move the elf to a different location around their house to "prove" to their kids that the scout elves are real and always looking over them.
When you first arrive on Elf on the Shelf's website, you'll see there are actually numerous types of Elf on the Shelf products you can purchase.
But instead of forcing users to scroll through each product individually, the web designers package each product into a large, enticing tile describing the goal of each buyer's journey, with the featured item displayed on the front.
You're not buying your own elf or pup -- you're adopting it. It's a truly empowering experience on such a small screen.
BuzzFeed is a news company known for it's viral content and popular quizzes. It also happens to be one of my favorite sources of entertainment during my commute to and from work.
And where do you think I'm checking BuzzFeed during my commute? You guessed it: on my phone. BuzzFeed knows that a lot of their visitors are visiting their site on mobile, so they've taken great care to create a smooth experience for their on-the-go readers.
When you arrive at BuzzFeed's mobile website, the first thing you'll see is some of their most popular pieces of content displayed in a simple, collage-like format using large images that are easy to tap with your finger.
For users interested in specific categories, there's a clickable menu in the top left-hand corner of the screen that lists out all the post categories.
Evernote is an application that allows you to store notes, images, and web articles and then access them across all your devices.
Because users tend to download the app or access the website on multiple devices including desktop computer, smartphone, and tablets, it's essential that Evernote get the mobile experience right.
If you look at Evernote's homepage on your desktop computer, you'll notice how clean the design is. The value statements are short and to-the-point, and the graphics add to the brand's positioning but don't clutter the page.
When you look at Evernote's mobile website, you can see they've kept their color palate and general brand style entirely intact. The company's mobile website is clean, simple, and doesn't detract at all from the value of the app.
Evernote's conversion path is obvious from the centered call-to-action: "Sign up for free. Pixelgrade's Pile theme allows you to properly showcase your services and previous work and doesn't sacrifice mobile design.
The theme is optimized for mobile devices while delivering on your content's intended message and aesthetic at the same time. The Huffington Post is a well-known news outlet that reports from everything from politics and current events to entertainment and technology.
What makes their mobile website unique is that they actually alter their headlines slightly for mobile users so their content is more easily scannable.
If you compare the desktop versus mobile websites, you'll notice that the mobile website has fewer words on the homepage. The headlines are shorter and much more digestible -- perfect for someone skimming or reading on a small screen.
As with BuzzFeed, you'll find a clickable menu in the top left-hand corner of the screen listing out all the post categories.
Express is a clothing store that caters to young men and women. Because their audience often comes to their website to browse clothing, it's important for their website to include big, clear images of their clothing -- especially on mobile devices, when users will need to tap items on the screen with their fingers to click through for purchase information.
Express takes their mobile experience a step further than most online retail sites. If you slide your finger from left to right across an image showing a piece of clothing, the image will change so you can see the clothing in a different view.
In other words, users don't have to load another page to see multiple pictures of the same article of clothing.
Look at the image on the top right in the following two images to see how it changes when you swipe to one side:. Nationwide Insurance provides insurance and financial services.
You might think a financial company would have a really complicated website, but on mobile, Nationwide Insurance nails down the simple user experience.
When you arrive on Nationwide's mobile site, you'll see two tabs at the top allowing you to identify as one of two types of users right away to customize your experience: Personal or Business.
Or, alternatively, you can "Find an Agent" or "Find an financial advisor" to learn more information about their services.
Although limiting the experience to these two options excludes Nationwide's more in-depth features, it makes for a much easier experience for visitors using small screens.
This is a great technique to lead potential customers in the right direction if they're not yet account-holders and are visiting the website for the first time.
Squaredot is an agency based in Dublin, Ireland that helps marketers build out their inbound marketing strategies. Their mobile website is colorful, simple, and makes for easy navigating.
What sticks out to me most is the visually pleasing color combinations and three-dimensional texture to their homepage -- as well as the large clickable dots at the center of each section you can scroll to.
These dots are animated call-to-action buttons, and the tapping the ones below the home screen will produce a pop-out page with more information on Squaredot's approach to marketing.
Zappos is an online vendor for shoes and clothing known for their stellar customer service. Their top priority on mobile is to help users search easily for the items they're looking for on their website, so they've put a large search bar at both the top and bottom of their mobile website to make it super easy for them.
View the network's television schedule, check out the most recent Emmy winners, watch some of your favorite television shows, or even look at entertainment news relating to those shows.
But because nearly every household today is a multi-screen household, ABC knows its experience on a mobile device should be both simple and ready for viewing.
When you visit the ABC website on a mobile device, you'll see a dark background for a theatre-like experience with tiles for each program you might want to stream.